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How to Measure Customer Service Performance in 2025

Measuring customer support
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Performance in customer service is measurable – and it should be. Clear KPIs show what works, what needs attention, and how your team contributes to the overall customer experience.

In this guide, you’ll find six essential KPIs, each explained in plain terms – including how to calculate them, what they reveal, and how to act on them.


What defines a high-performing support team

Top-performing support teams:

  • Communicate clearly and professionally

  • Solve problems independently

  • Know their product and processes

  • Learn from data

  • Adapt across channels and customer types

These traits are easier to develop and improve when backed by the right metrics.


6 KPIs to track and why they matter

1. Customer Satisfaction Score (CSAT)

CSAT reflects how satisfied customers are after an interaction.

Formula:
(Positive responses ÷ Total responses) × 100

Example:
If 82 out of 100 customers rate your service positively → CSAT = 82%

➡️ For better context in surveys, consider using AI Ticket Summary to summarize each conversation automatically.


2. Net Promoter Score (NPS)

NPS measures long-term sentiment and brand loyalty.

Scale:

  • Promoters: 9–10

  • Passives: 7–8

  • Detractors: 0–6

Formula:
NPS = % Promoters – % Detractors

💡 Background and benchmarks: NPS Methodology


3. First Contact Resolution (FCR)

FCR tells you how many tickets are resolved on the first reply.

Formula:
(Resolved on first contact ÷ Total tickets) × 100

Higher FCR = fewer follow-ups and more efficient support.

🔄 Use Ticket Classification to route incoming requests to the right agents and improve FCR.


4. Customer Retention Rate

Retention rate shows how many customers remain over time – a key indicator of loyalty.

Formula:
(End-period customers ÷ Start-period customers) × 100

Important for understanding service impact beyond individual interactions.

📌 Use in combination with churn analysis and contract renewal data.


5. Average Handle Time (AHT)

AHT measures the average time needed to resolve a ticket, including all communication and wait time.

Formula:
Total handling time ÷ Number of tickets

Keep an eye on AHT trends – not just the value itself. AHT that drops too low may signal rushed support.

⚙️ Automation helps reduce handling time:
Process CSV and OCR Scanner can eliminate manual steps like copy-pasting form data.


6. Customer Effort Score (CES)

CES reflects how easy it was for a customer to solve their issue.

Typical scale:
Very easy – Easy – Neutral – Difficult – Very difficult

Low-effort interactions tend to build loyalty – even more than delight, according to research.
📖 Source: Harvard Business Review: Stop Trying to Delight Your Customers

 

 


Infographic comparing six key customer service KPIs with icons, example formulas, and target values for CSAT, NPS, FCR, retention rate, AHT, and CES.

Best practices for working with KPIs

Tracking KPIs is only valuable if you do something with the data.

  • Start with 3–4 key metrics

  • Set realistic targets based on your current baseline

  • Watch for patterns over time, not just daily snapshots

  • Use results in 1:1s, team coaching, and process reviews

  • Automate wherever possible

📊 Knots tools help automate tagging, summaries, and Slack alerts – so performance data becomes part of your workflow.


Tool support for KPI measurement

If you’re using Zendesk, you already have built-in tools like Explore – but that’s just the start.

✅ Use Knots apps to:

  • Set custom triggers for SLA breaches

  • Send alerts to team leads via Slack

  • Clean up old tickets with Redact Tickets

  • Remove files you no longer need with Remove Attachments

Looking to connect data to your CRM, ERP or reporting layer? Sync integrations make it easier.


Conclusion

Measuring customer service performance doesn’t require dozens of metrics – just the right ones.
Track them consistently. Act on trends. Involve your team.

🧩 Need help cleaning up ticket data, tracking KPIs, or automating reporting flows?
Get a free Zendesk audit from Knots – or explore our AI-powered support tools.


FAQ: Measuring Support Effectiveness

How many KPIs should we track?

Start with 3–5. Don’t overcomplicate. Pick metrics that reflect customer experience and team productivity.

What's a good CSAT benchmark?

Aim for 85–90%. Start by understanding your baseline and recent trends.

Can we automate KPI tracking in Zendesk?

Yes – with Zendesk Explore and Knots apps for automated tagging, summaries, and triggers.

Does AHT always need to go down?

Not necessarily. It’s more important that AHT is consistent and appropriate for the issue type.
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